When I talk about the importance of going all in on the Fediverse, I speak based on experience.
At Opera we built a massive user community. When I quit, we had something like 35 million registered users and 35 million monthly visitors.
The new Opera management did not see the value of that. They believed it was cheaper and better to just use Facebook and that investing in your own community was a waste of money. So they closed down MyOpera and built a following on Facebook and Twitter instead. Then they got caught by the bait and switch when Facebook changed and you would no longer reach your audience, without paying. Later on Twitter changed as well.
This is important to explain to companies and institutions as they go shopping for social media sites to invest in. The best investment is clearly in your own site, being part of …
When I talk about the importance of going all in on the Fediverse, I speak based on experience.
At Opera we built a massive user community. When I quit, we had something like 35 million registered users and 35 million monthly visitors.
The new Opera management did not see the value of that. They believed it was cheaper and better to just use Facebook and that investing in your own community was a waste of money. So they closed down MyOpera and built a following on Facebook and Twitter instead. Then they got caught by the bait and switch when Facebook changed and you would no longer reach your audience, without paying. Later on Twitter changed as well.
This is important to explain to companies and institutions as they go shopping for social media sites to invest in. The best investment is clearly in your own site, being part of the Fediverse. It is not even all that expensive to do. It may take longer to build, but at least it is your own.
Not saying you cannot build a following on those other sites, but your long term strategy should be the Fediverse with your own server.
We try to lead the way here and thus we build Vivaldi Social. Not just for our selves, but to make a point and support the Fediverse.
